We're all doing what we can to physically isolate ourselves during these crazy times, which may mean staying in our homes and away from friends and fam. Or it could mean being on the front lines and helping to care for citizens young and old. No matter how you're doing your part, we salute you.
And boy, are we all going to need a vacation soon. Getting tired of staring at the same four walls? Dream of being where the sun shines, the sand is warm, and palms sway in the ocean breeze? A virtual vacay is headed your way — say hello to our new Tropical collection full of vibrant, punchy colors that conjure sunny beaches, lush landscapes, and exotic cocktails (compostable cocktail umbrellas, anyone?).
Our refreshing selection of colors includes: hibiscus, waterfall, palm, pineapple, papaya, and guava, the perfect mix to give you a taste of the islands without leaving your home.
Taking action in the tropics
For us here at Stasher, it's not just about the color, it’s about giving back and protecting protecting delicate ecosystems. That’s why a portion of all Tropical collection proceeds will go directly to the Coral Reef Alliance, a nonprofit organization dedicated to preserving and restoring coral reefs.
Why protect coral reefs? Coral reefs are much more than just a pretty photo: reefs not only help fight climate change by acting as the lungs of the ocean, converting CO2 into breathable air, but they protect our coastlines from storms and erosion. Reefs also provide a habitat for 25% of known marine species while supporting human life by providing food, resources, and income for over 500 million people. We even rely on reefs to develop medicine, including treatments for cancer. That's a big job for living organisms that make up less than 0.1% of earth's land mass.
Coral reefs are at risk due to threats like overfishing, water pollution, habitat destruction, and climate change, but even in what seems like a dire situation, there is hope: science has shown that coral reefs can adapt to a changing climate. The key to sustaining (and cultivating) these kinds of adaptive coral reefs is by reducing local stressors (like single-use plastic pollution from baggies, food wrappers, bottles, and straws) and connecting reefs in networks of healthy reefscapes, allowing the healthy, well-adapted coral to spread between reefs and essentially, repopulate.
In other words, by connecting reefs, healthy, adaptive coral becomes the worker bee that pollinates nearby reefs to help them bloom again. To quote a famous fictional doctor, "life, uh, finds a way."